Selling

4 Ways Colour Can Help Sell Your Home

09.30.2019

When your home goes on the market, one of your biggest priorities should be making a wonderful first impression to sell your home. While buyers who tour your property will ask plenty of practical questions, it’s the look and feel of your living space that they’ll remember most. That’s where gorgeous staging and an elegant colour palette come in. 

When a stager transforms your home, the paint hues they employ will be one of the most impactful tools in their toolbox. Here are a few of the ways that thoughtful colour selection can generate more interest to sell your home…

1) It creates the perfect backdrop for staging 

Staging is about selecting the right furnishings and decor, then bringing it all together for a stunning result. It all starts with a fantastic canvas, which includes walls painted the ideal hue. A neutral colour with a hint of warmth will allow potential buyers to focus on the overall impression your space makes. Whether it’s a grey, beige, ivory, or lilac, finding a shade with the right undertones is key. Fortunately, an experienced stager can help you find the perfect neutral to enhance your rooms without distracting from what matters—the inviting feeling that your home gives off. 

2) Colour can add an air of sophistication

The right paint can act as a backdrop for your staging efforts, but it should also make a (subtle) statement. By choosing interior colours that are both eye-catching and subdued, you can give the rooms in your home that little something extra that buyers are seeking. While neutrals can be the key to creating an elegant aesthetic, you should avoid shades that don’t offer much visual interest (like stark white). Opt instead for multifaceted colours that provide some depth—and whatever you do, make sure your paint complements the other elements of your home’s design. 

3) It can impact buyer psychology 

The connection between colour and mood is well known to many, but few sellers know how to harness it during the staging process. The first step is being aware of the psychological impact that different hues can have. Blues are often calming. Reds tend to grab our attention, which is why they’re often used for accent walls and decor that adds a “pop” of colour. Some shades of white have a fresh, clean appeal—but those that are overly bright can make a home look sterile. A skillful designer will know how to use colour to speak to the emotional side of buyers, which could lead to a higher price for your home in the end.

4) It can boost your return 

While most sellers know they should make their homes more presentable before putting them on the market, few are aware of the impact it can have on their returns. Surprisingly, the hue you choose for your walls can make a difference of several thousand dollars when it comes time to sell. According to one study, a taupe living room can increase your sale price by up to $1,808. Even more impressive, the right shade of blue or purple in your bathroom could boost your bottom line by an incredible $5,440!

There’s no doubt that colour selection can make a significant difference when you’re selling your home. The right shades can have a major positive impression on buyers when they’re touring your living space—and lead to a better selling outcome. To use colour to best possible effect, look for a stager who has a polished portfolio and a strong vision for your home. 

Interested in staging to sell your home for more? Reach out today to learn how I can help!