Why Your Agent Should Be a Social Media Expert


If you’re preparing to sell your home, working with an agent who has the right marketing expertise will be one of the keys to your success. Increasingly, that includes social media know-how.

Having recently been named one of Property Spark’s top Ontario real estate agents on social media got us thinking about the value these platforms can provide. For many reasons, they’ve become an important part of the selling puzzle.

Here’s why the agent you choose to sell your home should have social media expertise…

They’ll have an expansive network

An agent who has a large following on Facebook, Instagram, and Twitter can get more eyes on your home than one who’s using traditional marketing mediums alone.

The truth is, spreading the word about a property can take a lot of legwork. While a dedicated agent will put in the time to explore all available avenues, social media allows them to connect with many buyers instantaneously. It enables them to stay on the radar of those who may not be willing to engage through traditional means—which can be a major advantage when they’re promoting your home.

Their audience trusts them

It’s not just the number of potential buyers that an agent can reach through their social media accounts that matters. It’s also the relationships they have with them.

By design, these platforms are about building trust—through conversations and posts that provide followers with value. That goodwill can come in handy when an agent is presenting your home through social channels.

They can target the right buyers

Opting for digital advertising is a wise move, given that the vast majority of home buyers (90 per cent) begin their search online. That said, the most beautiful ad in the world won’t be helpful if the right people don’t see it.

If a social media-savvy agent sets up ads to promote your home, they’ll have a good degree of control over who sees them. Facebook is particularly helpful in this regard. The popular platform’s criteria can include everything from age and location to job title and income level.

Visuals are powerful

We’ve all heard that a picture is worth a thousand words. When it comes to real estate, there’s truth to the cliche. When buyers are looking at homes, they’re drawn to photographs before anything else—and social media is a great place to showcase them.

Beautiful images and video can be shared and distributed quickly on social platforms. That’s especially true of Instagram, which leverages its users’ desire for gorgeous, aspirational photographs.

While social media isn’t the be-all and end-all when it comes to real estate marketing, it should definitely be part of the picture. Choosing an agent who knows how to make the most of these platforms can provide you with further reach—and help ensure that your home is presented in the best possible light!

Ready to start selling your home? Reach out to learn how we’ll market it to the right audience, for the best possible price!